Are You Prepared to Go It Alone? For most people, selling a home is one of the biggest financial transactions they’ll ever experience. And, unfortunately, the process of selling a home is now more complex and time-consuming than ever before. Therefore, in order to be successful, you often need extensive marketing, financial and legal experience. In many cases, unless you are an expert home seller, going the for-sale-by-owner (FSBO) route can be a frustrating and potentially costly experience. If you do choose to sell your home yourself, be prepared to stay close to home for days, weeks, maybe months to show your home. You’ll also need to be accessible during regular working hours when most showings occur. Below you will find the Top 10 reasons for Real Estate Representation 1.) To Optimize Sales Price Properly pricing your home is perhaps the most crucial factor in making a sale. Pricing too high can mean your home takes too long to sell. That’s why determining the right price for your home is so essential. Redlands Realty can prepare a Comparative Market Analysis (CMA) report for your home. The report provides details on recent sales of homes similar to yours, as well as the asking price of homes currently on the market. Your agent will then balance that information with other factors to determine a fair and competitive asking price. 2.) To Get Your Home Ready to Show The way you present your property to prospective buyers can make all the difference between success and failure. Buyers tend to judge homes by cost and “move in” quality – the less they have to do to move in, the better and the more they may be willing to pay. A real estate professional can see through a buyer’s objective eyes and suggest simple repairs and improvements to maximize your homes potential. 3.) To Maximize Your Property’s Exposure in the Marketplace In most markets, finding qualified buyers will require more than the standard yard sign, classified ad, and open house. In fact, according to The National Association of Realtors, 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family, and personal contacts. Your Redlands Realty agent will spend time behind the scenes helping you target serious buyers and make the best of your prime selling period. 4.) Buyers Are More Comfortable Contacting Agents Buyers may be leery of contacting or intruding upon home owners with whom they are unfamiliar. Buyers feel uncomfortable making an offer if they know they’ll be negotiating directly with the owner. They often appreciate the accessibility and objectivity of a respected Redlands Realty real estate professional. 5.) To Pre-screen Prospective Buyers Your Redlands Realty agent can help pre-screen buyers to ensure they really are motivated to buy and are financially prepared to do so. Therefore lessening the likelihood of your transaction falling out of escrow due to an un-qualified buyer. 6.) To Help Guard Against Misrepresentation and Claims In today’s litigious society it becomes imperative that all matters relating to the sale of the property be accurately and comprehensively disclosed. Overlooking even one form or required disclosure may lead to an expensive claim. The knowledge and experience of a Redlands Realty agent can help safequard against these issues. 7.) To Provide Buyers with Community Information Today’s buyer seeks to make informed decisions and demands a significantly high level of information related to their purchase. Your Redlands Realty agent can provide them with detailed information on your community, schools, local government, and much more. 8.) To Ensure Privacy, Confidentiality and Safety for Both Sellers and Buyers These days, you don’t want just anyone knocking on your door and touring your home. Your Real Estate agent will help keep you and your family safe by making sure inquires are serious. 9.) To Negotiate for Top Dollar Reaching an agreement between seller and buyer and then closing the deal requires complete objectivity and a thorough understanding of deeds, abstracts, offers, contingencies, disclosures, title searches, etc. Working with a skilled negotiator such as your Redlands Realty real estate agent with your best interests in mind may improve your chances of selling at the price that brings you peace of mind. 10.) Access to the State-of-the art technology tools to help handle the details and ensure a smooth transaction.



